Lane Soelberg is a specialist in new media, online communities, and alternative marketing strategies. His previous experience includes the X Prize Foundation, TBWA\Chiat\Day, Los Angeles, and Leo Burnett, Chicago. Notable past projects include the National Center for Supercomputing Applications in Champaign, Illinois, and Pillsbury’s entry into online marketing with Doughboy.com. Lane is based in Los Angeles, where his clients have included Ford, Mazda, Miller Brewing Co., Nokia, SwissCom, Virgin Mobile, and Gateway Computers. He holds a B.S. in Advertising and M.B.A. in Technology Commercialization from the University of Illinois.
