| Marketing
J
Street’s marketing approach offers the discipline
of Fortune 500 brand development with the agility of a start-up
team. Our strategic planning process defines your business
objectives, clarifies your target groups, develops compelling
messages for these targets, and crafts dynamic programs to
deliver results.
We deliver realistic, actionable marketing plans to
fit your situation and budget, considering all available marketing
tactics – from sales support to full national media
campaigns. Our mission is to create impressive new ways to
break through to your customers while maximizing the efficiency
of your resources.
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J Street marketing services include:
• Target Definition
• Marketing Planning
• Media Services
• Product Placement
• Sports Marketing
• Customized Target Marketing
Target Definition
Understanding your target is key. J Street helps you truly
understand how each target group can specifically contribute
to your business objectives. We help you define, quantify,
and segment your target groups, honing in on the right number
of prospects you must reach to meet your sales goals.
Marketing Planning
J Street develops comprehensive, integrated marketing plans
to reach defined targets and deliver specific business objectives.
Our J Street Marketing MapTM
plots recommended programs for every key marketing discipline,
customized for each target group. J Street Founding Partners,
Jay Kerness & Jim Wolfe, merge their marketing and financial
perspectives in each planning assignment.
Media Services
J Street incorporates media strategies and prototypical media
flowcharts in the strategic planning process. We also provide
full media services, including comprehensive media planning,
negotiation and media buying for national and local market
plans with J Street Consulting Partner Deborah Bozsa.
Product Placement
J Street marketing plans often include the unexpected. For
one of our current Clients this included product placement
in a feature Hollywood film. J Street has a working partnership
with COOP Ventures, an entertainment marketing firm based
in Los Angeles, to provide product placement and alternative
media marketing for our Clients. As the rules of advertising
rapidly change, we can provide in-program “adver-tainment”
to promote products, issues and ideas for our Clients.
Sports Marketing
Event marketing is also key to reaching target groups, and
sports continues to be a major draw. J Street teams up with
Octagon Sports Marketing for everything from athlete appearances
to golf tournaments and special sporting events.
Customized Target
Marketing
J Street’s planning process often identifies very select
targets to pursue, numbering in the hundreds or even dozens
of prospects. When marketing efforts need to focus on a group
this well defined, traditional marketing tactics like broad
reach advertising need not apply. We create custom marketing
programs to touch only the selected audience. From custom
publications to dynamic internet based communities. These
specialty programs are a J Street signature – compelling
and creative, highly efficient and extremely cost effective.
J Street Consulting partner Lane Soelberg, our new media specialist
based in Los Angeles, spearheads these efforts.
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